[Art Direction & Illustration]

YouTube Doodles

Art Direction and Illustration for YouTube’s pilot YouTube Doodles (lovingly referred to internally as the “Yoodles” program.) Together with both the Art Department and Marketing Partners, we dive deep into various YouTube communities to create work that celebrates and authentically speaks to its users. 
Each Yoodle is Comprised of a short animation that takes over the logo space along with a larger static homepage illustration that appears upon click-through.

[left, clockwise] Earth Day, CatTube, Pride (by Amy Matsushita), Tattoo Tours



Art direction: Jesse Lefkowitz
Animation: K Downs


1vs1 Basketball

Art direction: Yeojin Shin
Animation: Pedro Piccini

[Art Direction]

Speed Runs

Illustration & Animation: Robert Wallace
[Illustration & Art Direction]

V Tubers

Animation: Nataly Menjivar


Retro Gaming

Art direction: Jesse Lefkowitz
Animation: David Amichai